
Why Placebos Still Work Even When You Know They're Fake
Open-label placebos produce real healing even when patients know the pill is sugar. Learn how your brain's expectation machinery makes placebos work and why the effect keeps getting stronger.

Open-label placebos produce real healing even when patients know the pill is sugar. Learn how your brain's expectation machinery makes placebos work and why the effect keeps getting stronger.

Your social media feed uses proven propaganda techniques to shape what you think and believe. Learn how these old tricks work in new ways and how to protect yourself.

Some people resist persuasion. Others can't help going along. Neuroscience reveals why your brain is more suggestible than you realize, and what to do about it.