Your Brain Is More Creative When You Stop Trying So Hard
New 2025 research reveals your brain's creativity peaks during boredom, fidgeting, and mind wandering. Scientists found that forcing focus actually kills your best ideas.
New 2025 research reveals your brain's creativity peaks during boredom, fidgeting, and mind wandering. Scientists found that forcing focus actually kills your best ideas.
You're not the customer. You're the product. Here's how the attention economy turned your focus into a trillion-dollar commodity, and why it keeps getting worse.